Brand + strategy
My experience expands across CPG and media as I developed my skillset for data-driven marketing decisions.
bareminerals
Drove margin accretive product innovation through stage gate processes and delivered effective go-to-market strategies for the category calendar through 2025, working towards OGSM goals. Delivered accurate forecasts and financial evaluations, and curating marketing campaigns and collateral to effectively support innovation.
pat mcgrath labs
Developed competitive + pricing analyses + trend research to help determine the position of upcoming products on the market. Tested lab samples against standards to ensure consistency among products.
DANESSA MYRICKS BEAUTY
Built marketing plans and social media strategies for growth including Pinterest and Instagram. Also built the structure and content for Danessa Myricks Beauty Angels program, to increase engagement among social influencers and fans.
Vox media
Pulled data and insights and created stories to build audience profiles and insights for company-wide use. Used these insights with Vox Creative to build pitches and effectively execute project proposals for clients.
revlon
Worked with the Revlon Foundation to strengthen the brand’s public image and built relations with environmental organizations to define CSR efforts and certification.
COMMON LIVING
Built community across the brand’s platforms by curating and writing blog content using SEO strategies, planning social content, and creating videos for resident onboarding. Increased overall brand engagement and strengthened the brand’s positioning as a lifestyle brand.
AOL.
Developed launch calendars and optimized social media strategies for AOL Brands including TechCrunch and StyleMePretty to increase overall traffic to the sites.
Nasdaq
Marketed listings’ benefits to investors to increase listing appeal. Curated, updated, and published blog posts to Nasdaq MarketInsite. Performed case studies of podcasts and video interviews to send to listed clients.
Space150
Wrote creative briefs and copy for FedEx, Amex, and Uber accounts to implement strategy and communicate effectively to the target audiences. Conducted trend research to determine the best strategies to reach consumers digitally.